CONCEPT FESTIVAL MARKETING CAMPAIGN FOR BONSAI
The Client: Bonsai is a fin-tech financial app that simplifies Gen Z’s financial management, combining smart features with sustainability - planting a bonsai tree for every transaction.
Business Challenge: How can Bonsai get Gen Z to download and use the Bonsai app, growing active users x10 by 2025?
Outcome: A vibrant "You're Gold" festival campaign with UGC strategies, an elevated Bonsai app UX featuring AI assistant and gamification to tackle financial literacy challenges, and exclusive invite-only events for customer retention.
Date: 2024
Associates: Haaga-Helia University of Applied Sciences / Breda University of Apllied Sciences / Sup de Pub / Cátolica School of Business and Economics / FH Campus Wien / AP Hogeschool
