holie's campaigns

Big cereal brands are hiding sugar in our food. They claim to be healthy, but they're actually not. So in 2018, Holie’s set out on a mission to challenge the food industry with bold, better, and healthier cereal and bar alternatives. What started as a crazy idea in Amsterdam has grown into one of the largest cereal brands in the Netherlands, having products all around the globe! Are you ready to have some fun?

2025 / Amsterdam, the Netherlands

creative + marketing intern

production assistant / B2B launch campaign

(ps: my favorite white hoodie until today has a pink spray paint on the sleeves)

production assistant / during Amsterdam Dance Event we threw a DJ Techno Party at the Central Station

we sampled holie's bars at multiple events, cycling with a full-ass disco bakfiets through the Amsterdam city centre in the rush hour. we are still alive.

check out these, or your bread will always fall butter side down.

a bakery i launched at 16