User-growth strategy concept for Bonsai.
the client.
Bonsai is a fin-tech financial app that simplifies Gen Z’s financial management, combining smart features with sustainability - planting a bonsai tree for every transaction.
Bonsai is a fin-tech financial app that simplifies Gen Z’s financial management, combining smart features with sustainability - planting a bonsai tree for every transaction.
business challenge.
How can Bonsai get Gen Z to download and use the Bonsai app, growing active users x10 by 2025?
How can Bonsai get Gen Z to download and use the Bonsai app, growing active users x10 by 2025?
outcome.
"You're Gold" festival campaign with UGC strategies and exclusive invite-only events for customer retention. An elevated Bonsai app UX featuring AI assistant and gamification to tackle financial literacy challenges among Gen Z.
"You're Gold" festival campaign with UGC strategies and exclusive invite-only events for customer retention. An elevated Bonsai app UX featuring AI assistant and gamification to tackle financial literacy challenges among Gen Z.
date.
2024
2024
associates.
Haaga-Helia University of Applied Sciences / Breda University of Applied Sciences / Sup de Pub / Cátolica School of Business and Economics / FH Campus Wien / AP Hogeschool
Haaga-Helia University of Applied Sciences / Breda University of Applied Sciences / Sup de Pub / Cátolica School of Business and Economics / FH Campus Wien / AP Hogeschool
